Customer

Retention

Customers are a business’s long-term wealth.

  • Are you gaining or losing customers?

    How do you know the answer? How do you measure it?​

    This is a key metric to calculate your customer retention. It must not be confused with the quantity of vehicles you are selling. We will advise on robust processes to measure your customer retention.

  • Turn your customers into fans.

    It is cheaper to retain a customer than secure a new one and they tend to be more profitable.

    The objective should be to secure more repeat business and turn your customers into promoters of your business. We review all the touchpoints with your customer with a view to optimising the experience.

  • How do you start?

    We will support your dealership to design an effective customer retention programme identifying the elements required along with recommendations for any systems support required. Thereafter we are available to support the implementation and continued development of your customer retention programme.